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NBC's TV studio renamed
By Tim Surette - TV.com
June 14, 2007 at 04:29:00 PM
NBC Universal Television Studio heretofore known as Universal Media Studios.
The changes at NBC keep coming, as execs at the network today unveiled a new name for its television studio. The division formerly known as NBC Universal Television Studio will now fly under the banner Universal Media Studios.
The new moniker is designed to reflect the company's continuing expansion beyond television and onto digital platforms.
NBC Entertainment cochairman Ben Silverman said in a statement, "NBC Universal is the premier content company on the planet and this name change reflects our TV studio's natural evolution as digital distribution expands and more platforms need premier ideas and programming."
The network has undergone massive internal restructuring after finishing behind its competitors in ratings for a third year in a row. Late last month, Silverman and Marc Graboff were brought on as cochairmen of NBC Entertainment following the ousting of president Kevin Reilly. Shortly after, Katherine Pope was promoted from executive vice president to president of then-named NBC Universal Television Studio.
By Tim Surette - TV.com
June 14, 2007 at 04:29:00 PM
NBC Universal Television Studio heretofore known as Universal Media Studios.
The changes at NBC keep coming, as execs at the network today unveiled a new name for its television studio. The division formerly known as NBC Universal Television Studio will now fly under the banner Universal Media Studios.
The new moniker is designed to reflect the company's continuing expansion beyond television and onto digital platforms.
NBC Entertainment cochairman Ben Silverman said in a statement, "NBC Universal is the premier content company on the planet and this name change reflects our TV studio's natural evolution as digital distribution expands and more platforms need premier ideas and programming."
The network has undergone massive internal restructuring after finishing behind its competitors in ratings for a third year in a row. Late last month, Silverman and Marc Graboff were brought on as cochairmen of NBC Entertainment following the ousting of president Kevin Reilly. Shortly after, Katherine Pope was promoted from executive vice president to president of then-named NBC Universal Television Studio.