Alka-Seltzer(R) Set Guinness World Record(TM) for Largest Buffet to Celebrate 75th Anniversary
Tuesday March 28, 5:01 pm ET
Comedian Kathy Griffin Took First Bite
LAS VEGAS, March 28 /PRNewswire/ -- From french fries to fajitas ... hundreds of Las Vegans helped Alka-Seltzer®, the antacid known for its effervescent fast relief of indigestion and heartburn, celebrate its 75th anniversary by setting a "Guinness World Record" for the "World's Largest Buffet" with 510 items. The buffet was open to the public at the classic Las Vegas Hilton, where actress and comedian Kathy Griffin was on hand to host the event and take the first bite. The scene provided the perfect backdrop for Alka-Seltzer to celebrate its rich history of relief through 75 years of relieving generations of Americans from their most overindulgent moments.
"Guinness World Records is pleased to recognize Alka-Seltzer as a new member of our record-breaking family," said Nadine Causey, Guinness World Records. "We congratulate them on this remarkable achievement in setting the record for the Largest Buffet with 510 different items on March 28, 2006."
"I was so excited to host this event. I've certainly had many overindulgent moments of my own," said Kathy Griffin. "Alka-Seltzer is synonymous with relief and humor, two things I enjoy sharing with my audiences."
"Alka-Seltzer is one of the most iconic brands in American history, generating great nostalgic imagery which has kept the brand a mainstay of popular culture for 75 years," said Jay Kolpon, vice president, marketing and new business, Bayer Health Care's Consumer Care Division. "A brand with such tremendous heritage called for an anniversary celebration that is one for the record books."
Complete with dazzling ice sculptures, bubbling decor, effervescent columns and Alka-Seltzer relief stations, the "Guinness World Record" required a minimum of 500 distinct dishes and was presented throughout the 140-foot length of one of the Las Vegas Hilton's premiere ballrooms. Spread across more than 500 feet of combined table surface, culinary delights included BBQ style beef ribs, Mongolian chicken, salmon Wellington, cheese quesadillas, crispy buttermilk fried chicken, beef tenderloin tips braised in red wine, Tandoori chicken, soba noodle salad, chef carved Bourbon glazed ham, wood roasted chicken breast, tiramisu, New York style cheesecake and German chocolate cake. More than 20 chefs and sous chefs from the Hilton were on hand to prepare the food.
"Vegas is the ultimate city of overindulgence. We are known for our entertainment icons, 24-hour excitement and countless buffets," said Ken Ciancimino, executive vice president of the Las Vegas Hilton. "The Hilton has been home to many icons over the years, including Elvis Presley and currently Barry Manilow, so it's only fitting that we helped celebrate another iconic brand."