Question: Can you please tell me why in the world did CBS put
CSI: Miami on Sunday nights? I look forward to this show every week. Football went over last Sunday so they didn't even show it. I think it is terrible what they did. CBS needs to move it back to a weeknight. It is almost like CBS wants to cancel it. All the
CSI's are great and
CSI: Miami is one of the best. They need to put something on after football that nobody cares about. —
Susan
Matt Roush: We've tackled this issue before, but I figured it would come up again — vociferously — given the extreme situation of last Sunday, when an hour-plus football overrun caused CBS to pull the show entirely from the Eastern and Central time zones. (Ironically, the following week CBS didn't carry the late-afternoon game and, blissfully, the prime-time lineup went on uninterrupted.) While
CSI: Miami fans have every right to be annoyed by this — I was as well that Sunday, as the reality-TV angle made it an episode I was curious to see for myself — there is a very peculiar logic in suggesting CBS should put a show "nobody cares about" in the 10/et slot, which is unquestionably the most vulnerable hour when football goes way long. From CBS' point of view, it makes more sense — and makes affiliates happy — to put a show viewers do care about in that time period. Even with the overruns, die-hard fans are more likely to try to stay tuned to a show like
Miami, and that's a win for CBS. Putting a loser show there (not that CBS has many of those) makes no sense whatsoever for the bottom line.
To address the question of why
CSI: Miami drew the short straw: The answer has less to do with the show itself than with the network's desire to open up the Monday time period with a new show and try to create a new hit for CBS. Which, more or less, is what happened. (Ditto with moving
CSI: NY to Friday to launch
The Defenders on Wednesday.) The industry generally sees these as bold moves that look to the network's future as opposed to staying complacent with long-running shows that don't pack the heat they used to.