jafox
CSI Level Two
I guess what irritates me is that only look at the numbers in the 18-49 age category. Too me it should be about the number of viewers overall. Yeah, I know it's because of the advertisers, but those advertisers need to remember that people over the age of 49 buy their stuff too.
They do look at other things, like gender and household income, when they sell their ad time.
But the reality is that CSI is in the priciest ad timeslot of the week where the demo is most important. That's why Grey's Anatomy and The Office are there. Thursday's at 9 has the most households, and it is the night before the weekend, when people go out and spend money.
Sure, people over 49 spend money, but they are less impressionable, and less impulsive, than the younger crowd.
That said, I'm 100% certain that CSI will be renewed, but it won't be in that time period. More than likely it will move to 10pm, and less likely, to a different night. In any other time period, CSI is a winner.
The CSI franchise has been good to CBS. It has international appeal and good syndication $. I doubt it will be cancelled anytime soon