Hard to say what kind of viewer backlash, if any, will occur. But one thing I've definitely noticed is that the cable channels are capitalizing on the strike. The Discovery, Travel, & History channels - amongst my favorites - are all bringing on brand spanking new series starting this weekend & next week, with pretty heavy advertising and media push. In lieu of new episodes (after the current ones run out) until who-knows-when, I'm pretty sure lots of folks will be tuning into cable, possibly many who haven't previously been viewers before the strike. Obviously viewers won't totally abandon their favorite regular network channels, particularly when new eps start back up after the strike is over, but I can easily see cable taking a teensy-but-permanent bite out of certain audiences, particularly amongst the folks who might be "discovering" them for the first time.