I'm sure you can guess, Betty is 'ugly' but lovely and talented and full of heart. The people who work at the magazine are beautiful and all horrible. The only friend she has at work is the scottish girl from Extras who works in the wardrobe department. Betty was hired by the owner of the magazine to be the PA for his son, the editor of the magazine, as he thought Betty was the only woman the son wouldn't want to sleep with. In the first ep, the son is doing everything to get Betty fired so he can hire a foxy girl, but in the end she saves his skin by coming up with a great avertising pitch, and they finish the episode as friends.