This show doesn't premiere till tomorrow (Sunday) night, but the pilot was offered online and I watched it last night. I thought the pilot was awesome and I'm really looking forward to more. It seems like kind of a fairy tale version of LOST. The premise is that characters from various fairy tales are banished to another time (our present day) by an evil queen's curse, vowing there will be no happy endings. We get to see their present day character with flash backs to their fairy tale character. Sounds weird, I know, but it's fun and the acting is first rate, especially from the three leading ladies: Jennifer Morrison, Ginnifer Goodwin, and Lana Parrilla. A little more insight on some of the characters: http://www.tvline.com/2011/10/once-upon-a-time-season-1-gallery/#261729-0-OUAT_514 I hope others here will give it a try.